Best betting apps UK for iOS and Android on mobile

Best betting apps UK 

It is now vital that all of the UK bookmakers have a formalised app that is readily available at all times for new and existing customers on both Android and IOS. Apps are now used every day by many thousands of punters who are eager to keep up to date with in-play markets, latest odds and offers.

There are many bookmakers that see themselves as having the best betting app in the UK, but here we take you through each of the different offerings and see how their features meet the wants and needs of individual punters.

Top 11 betting apps 2023

1. bet365
2. Betfair
3. BetVictor
4. Coral
5. Betfred
6. Unibet
7. Paddy Power
8. Ladbrokes
9. William Hill
10. 888sport
11. Betway

Best betting apps: bookie-by-bookie breakdown

bet365 app

This is one of the biggest betting apps in the world and has many benefits when used on both Android or iOS. In terms of out-and-out betting it covers nearly every sport you can think of, with the option of most markets including unique in-play football opportunities such as betting on a “corner race” between the two sides.

Alongside this, the app streams more than 140,000 events every year straight to your mobile – a remarkable number that makes it easily accessible for punters to watch the myriad sports that bet365 covers.

One of the key features that brings the app to life over its rivals is the terrific bet-builder facility. This allows bettors to mix a variety of single markets into one ‘builder’ bet and combine the odds – something that has been of appeal in some of the biggest Premier League and European fixtures.

The app is right up there with the best in the industry and is one of the easiest to use when placing a bet. Once your bet has been made, the app’s option to cash out on the majority of betting slips allows punters to do so while on the move.

One minor downfall compared with other betting apps is how much of a change bet365 makes when updating its app every so often. The last time it did so, much of the layout changed, meaning customers had to be patient in getting used to it.

• Claim the bet365 sign-up offer

Betfair app

The key pull of Betfair’s app is the use of the exchange, which is a marketplace for punters to lay – that is, bet on something not to happen – as well as providing the normal odds for them to back an outcome, or place bets on something happening.

Betfair has a variety of apps that are downloadable at all times and available on both Android and iOS devices. These offer a lot of opportunities to bet through the sportsbook, exchange and casino.

Betfair can sometimes be difficult to navigate because of the amount of text on each page – the app uses a smaller font than some of its rivals. It is not a major problem but could be rectified to make it more accessible to more punters.

The app itself is easy to use and its in-play markets for sports/leagues across the world make it an important betting app for many punters, while the variety of markets adds to this.

• Claim the Betfair sign-up offer

BetVictor app

This is one of the strongest betting apps out there thanks to the speed and ease with which one can consistently navigate it.

The layout is brilliant when you look at the accessibility, with many of the best markets and sports easy to find clearly stated on the front page when you log in to the app. So too is the option to create a bet builder on matches from around the world, ranging from the Chinese Super League to the Australian League.

Alongside this, the design of the app makes every market easy to read and means even new punters have little difficulty when using this particular bookie.

• Claim the BetVictor sign-up offer

Coral app

Coral’s mobile betting app is one of the most accessible around and it allows easy navigation on each page. Alongside this, the information that is displayed on the app gives it the edge over some of the bookmaker’s competitors.

The betting app focuses on some of the more precise racing markets and has certain punters’ tips listed on the different pages, which can be really helpful if you’re a customer who wants to find out more information on a race you’re looking to place a bet on.

The live-stream schedule on the app means that busy punters can organise when they are going to watch given events and prioritise which they may wish to bet on. It is a smart app with a lot of easy-to-use features, making it one of the best mobile betting options.

• Claim the Coral sign-up offer

Betfred app

Betfred has a mobile app that is quickly becoming one of the best around thanks to it allowing punters to bet on a huge number of selections in a variety of markets and sports.

One reason for its success is that Betfred’s app is also available on the Apple Watch, compared with many rivals that only have iPhone or Android versions.

Betfred has a good reputation for its enhanced odds, and these are available on the betting app, so many punters use it for quick and easy access to the best offers.

• Claim the Betfred sign-up offer

Unibet app

The Unibet app is one of the more accessible apps to use with an easy interface to understand and a great variety of live-streamed events, again making it one of the more popular bookies' apps in the UK.

One part of its betting app that gives Unibet a niche is that it has created a number of mobile apps to utilise ways of betting. For example, Unibet Poker has its own separate app, as does Unibet Casino and then the main app of Unibet – Live Sports Betting. It can be unnecessary to create more than one app, and can be a minor problem for the average customer’s storage facilities on their device.

In addition, Unibet has some terrific boosts that are regularly available, which have become more popular in recent years, and are on the app daily to use across a variety of different sports.

At times the app can be difficult to use because of its slow navigation, and its graphical design is not the most appealing, although it does function adequately.

• Claim the Unibet sign-up offer

Paddy Power app

The Paddy Power betting app has an appealing, easy-to-use interface that makes it one of the best to use in the industry. It is one of the easiest betting apps for scrolling through the different markets on offer on a daily basis. There’s a large racing community that is very popular all year long and it has different offers running most days through the week when horse racing takes place.

Paddy Power’s intuitive methods have consistently made the betting app for iOS and Android stand out in comparison with others, even to customers who might not be looking to bet on a regular basis. The new games and ways to win such as “beat the drop” where the punter has to predict a certain number of randomised bets correctly to be in with a chance of winning money make it a must have.

One slight negative in the app is the lack of diverse markets for some sports, as other bookmakers are now going above and beyond to offer a wide range and variety of prop markets on their apps.

• Claim the Paddy Power sign-up offer

Ladbrokes app

Ladbrokes has long been one of the biggest bookmakers in the UK and has a betting app that is very easy to use, and very efficient when punters are looking to bet fast on the main markets and sports on its homepage.

The diverse range of categories available, including esports, broadens customer options.

The offers are often very good, and you get power-ups for different bets depending on how much you stake each time you use the app. Another good feature that Ladbrokes allows is that any bet placed in its UK shops can be cashed out on the mobile app.

• Claim the Ladbrokes sign-up offer

William Hill app

William Hill has some innovative ideas on its app, which makes it stand out from rivals in the industry. These include games such as Live Monopoly as well as links to Betting TV, where there are regular discussions and the facility to watch greyhound racing and horse racing.

Its variation of bet builders is also one that punters can use with ease and William Hill labels it as “your odds”, which is an ideal way of differentiating from other popular betting apps and bookmakers.

At times, the William Hill app can show a bit too much text on certain pages which, on specific events, can make it hard to view the exact prices and markets that you want to see and bet on. However, it is a popular UK betting app and one that many happily use on a consistent basis.

• Claim the William Hill sign-up offer

888sport app

888sport’s app does not disappoint regarding ease of depositing and the comfortable accessibility to place a bet at speed on the move. The layout enables you to easily navigate between sections of the website. All the same sports and markets are available, as well as 888’s poker, casino and bingo products, so you don’t have to move from app to app.

• Claim the 888sport sign-up offer

Betway app

Betway’s app has continued to improve of late and is now on its way to competing with some of the very best operators on this list.

The app is now more streamlined with a design that makes it easier to browse and find the sports you want to bet on. The live streaming on the app is among the best on the market and should be considered if you want to watch sport while you bet on the go.

• Claim the Betway sign-up offer

How we select the UK’s best betting app

The app is now very streamlined with an easy-to-use design that makes it comfortable to browse and find the sports you want to bet on at all times. The live streaming on the app is among the best on the market and should be considered if you want to watch sport while you bet on the go.

This is where we come in, to give some specific advice on the bookmaker that suits your specific wants and needs. We have signed up, deposited, bet and withdrawn with every bookmaker on our list to ensure we are well placed to advise you, the punter, on the best betting apps.

Design of the best betting apps

While not something that everyone looks for, the integral design of a bookmaker’s betting app can be the major difference in deciding which particular betting platform to choose from because of the importance of accessibility, navigation and layout.

An app should be easy on the eye for users while also meeting their betting needs.

Obviously, personal preference is a big part of choosing which betting app to use – hence the number of designs that bookmakers use as they hope to target customers who are interested in many different sports; from the most popular such as football and horse racing, to less common ones such as ice hockey.

Key features of the best betting apps

There are a whole load of different features that make mobile betting apps stand out in what has become a hugely competitive betting market.

A variety of betting markets is key and that will mean that the app will be of use all year round as many sports are seasonal.

Alongside this, the facility to cash out on the betting app is an important aspect, and some mobile apps allow a bet to be placed in a shop, and then cashed out on the app – an example of a feature that can set the bookmaker apart from other competitors.

It’s about finding uniqueness within a betting app, as well as being able to use it on a regular basis for the everyday bets that customers want.

Is the betting app easy to navigate?

Mobile betting apps can be hard to use at times and this can often be to do with problems that occur that aren’t specific to the app. Here, we look for some of the most structured mobile apps.

Key to any app is how quickly it responds and that’s a major plus for any betting app, especially if it is attracting a large volume of customers and still manages to have little interference. For example, an app freezing regularly or it taking a certain time to load different pages is a negative.

Nobody wants to bet on an app that is very slow, especially when considering the odds fluctuating in-play, and the importance of having an easy-to-use app is imperative, especially for regular punters.

Does the app have a variety of betting markets?

As much as everyone wants a betting app that is easy to navigate, the range of betting markets on offer is absolutely vital when deciding if an app is ranked highly.

Some bookmakers have brilliant variety and differentiation in their markets with strong, creative options available each and every day, as they look to outperform their rivals.

Some mobile betting apps have now included player props in their football markets, where you can bet on tackles, shots and passes for individual players. This is an example of bookmakers diversifying to make their markets more competitive and attractive.

When assessing different betting apps, we look for the variety of markets and understand whether they are right not just for punters, but whether they have the favourite types of markets to bet on and at good odds.

Do the betting apps make use of cash-out and bet builders?

Cash-out and bet builders have grown hugely in popularity over the last couple of years and the opportunity to make money from a potentially losing bet is a great option to have when using a bookmaker.

Many betting apps have introduced it, and we have seen how they all work with some even offering the availability of a partial cash-out, which is a way of keeping a part of your original stake on the bet placed.

Another really popular feature of many mobile betting apps is the inclusion of bet builders for certain sports and matches. This is increasing in popularity within the football market and it allows bettors to combine different bets and get a price for everything in the bet builder to happen.