Best betting offers for existing customers in January 2023
Make use of these existing customer betting offers from the UK’s best online bookies, with free bets, enhanced odds and free-to-play games
Online bookmakers throughout the UK are always attempting to offer existing customers new and improved promotions to make sure that bettors continue to use their betting sites, and we have conducted in-depth research to find the very best that they have to offer in January 2023.
After taking up an introductory offer, you will want to know what the betting site has to offer when it comes to betting offers to keep you loyal. Being recognised for your continued custom is vital and there are a number of bookies going the extra mile to do that.
We have taken a look at the most popular bookmakers in the UK and found the existing free bets that customers can take advantage of after signing up, including loyalty schemes and existing customer bonuses.
T&Cs apply. 18+. Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus Free Spins must be claimed within 7 days and expires after 14 days • Bonus Free Spins valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • To withdraw any winnings from your Free Spins, you’ll first have to use all of them. Full T&Cs apply. • BeGambleAware
T&Cs apply. New customers only. First single & E/W bet only. Odds of 1/1 or greater. 4 x £5 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions. Further t&cs apply. 18+. Begambleaware.org.
T&Cs apply. New UK customers (Excluding NI) mobile only. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.
T&Cs apply. New 18+ UK customers only. Register using the promo code TELE40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
T&Cs apply. Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
T&Cs apply. New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded
T&Cs apply. New customers, online only. Place your first bet on racing pools for a minimum of £/€10 and win or lose you will receive £/€30 Tote Credit redeemable on ‘Tote exotics*’ only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet slip. Ten to Follow, virtual (including Fantasy) and football bets do not qualify. *Exotics exclude Tote Win/Place/Ten to Follow/virtual (including Fantasy). UK & ROI customers only. 18+. Full T&Cs apply. BeGambleaware.org
T&Cs apply. New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly.
T&Cs apply. New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. 18+ Begambleaware.org.
T&Cs apply. 18+ New customers only. Opt in, bet £20 at odds of 2.00+ within 7 days of registering, no cashout. Get 4x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 50 Free Spins. Bonuses & Free Spins expire in 7 days. Card payments only. T&Cs apply, see below | begambleaware.org | Please gamble responsibly.
T&Cs apply. 18+ New customers only. Opt in, place a bet on any football market at odds 2.00+. Get a refund of your losing stakes up to £10 in Free Bets for set markets if any of your first 3 bets lose & a £10 slots bonus on Age of the Gods: God Of Storms slot game, 35x wagering. Bonuses expire in 7 days. Card payments only. T&Cs Apply. begambleaware.org.
T&Cs apply. 18+ New UK Customers. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as Free Bets. Free Bets expire after 7 days, stake not returned. T&Cs apply. BeGambleAware.org
T&Cs apply. New customers only. Min £10 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.
T&Cs apply. Full T&Cs apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable, and stake not returned with winnings. 7 day expiry. 18+BeGambleAware.org.
T&Cs apply. New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply. 18+. BeGambleAware.org.
T&Cs apply. New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
T&Cs apply. 18+. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. Please play responsibly. www.begambleaware.org.
T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. _
T&Cs apply. 18+. Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Get 5 x £5 free fixed odds bets + 2 x £5 free Total Goals spread bets + 50 free spins on Starburst. Each free spin is worth 10p and there are no wagering requirements. Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. T&Cs Apply. begambleaware.org.
T&Cs apply. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
T&Cs apply. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
T&Cs apply. 18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
T&Cs apply. 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
T&Cs apply. New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.
T&Cs apply. 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.
T&Cs apply. 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
T&Cs apply. New customers. Max £10. 100% Odds Boost token. Keep it fun - set your deposit limit.T&Cs apply.
T&Cs apply. The user must enter Bonus Code ‘MATCHBOOK30’ during registration. Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet - up to £30. Users cannot back and lay the same selection on the first bet.. Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.
T&Cs apply. 18+. New depositing customers within 30 days from registration. Valid from 01/08/2022 until further notice. Bonus code SBWB10 req during the 1st deposit. 1st deposit min. £10. Bet min. £10 on any sports, single or accumulator, pre-match or in-play, min. odds of 1/2. Free bet of £10, credited within 48 hours, valid for 30 days, for any sport. 8x wag req on the free bet winnings, min odds 1/2 per selection. Deposit method restrictions. Full T&Cs apply. BeGambleAware.org
T&Cs apply. Deposit and bet £10 minimum odds 1/2 (1.50) / £10 free bet / valid 7 days / T&Cs apply / 18+ / begambleaware.org.
T&Cs apply. If your account has Sportsbook losses at the end of your first day's betting (23:59), we'll refund 50% of your first day's losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Reel Diamonds (minimum 3 bets required). Even if your account is up, you're guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
T&Cs apply. 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
T&Cs apply. 18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.
T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
T&Cs apply. Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply. BeGambleAware.org. 18+.
This week’s specials – Best existing customer offers
Paddy Power existing customer offers
Paddy’s Rewards Club is Paddy Power’s flexible and innovative loyalty scheme, through which customers get either a £5 or £10 free bet each week if you place £25 or £50 in bets the week before.
The odds limit to qualify is 1/2, which is one of the best on the market in terms of value. Free bets for big football games and other events also make it worthwhile coming back to Paddy Power, while its Power Ups are great for boosting single bets and there’s also the free-to-play game Beat The Drop.
Qualify for rewards online when you a) Sports: place minimum one qualifying bet of £5 or more. Maximum free bet is £10 per week when you wager 5 x £10+ in a week, minimum odds 1/2 (1.5) per qualifying bet. Free bet valid for seven days. Maximum Power Up is one per week, valid for seven days, and maximum stake is £50. b) Slots: wager a minimum of £20+ on any Slots. Maximum free bet is £5 per week (1x wagering requirement) when you wager £100+ in a week. Bonuses/spins valid for seven days and awarded on the channel you wagered most on. Free spins can be used on eligible games. Rewards credited by 12noon on Monday following the qualifying week. Cashed-out bets and bets placed with free bets will not count. T&Cs apply.
Play Beat The Drop for £1,000 once a day at Paddy Power for free
If you’re on Paddy Power placing a bet or have just signed up then you may as well have an attempt at the existing customer game, Beat The Drop, which is free to play once a day for existing customers. That’s right, Paddy’s giving you a chance to win up to a grand if you can correctly answer 12 questions about coming matches and events.
Choose your question, decide how much of your pot to stake on each of the two answers and see how far you can get. No worries if you blow the lot on the first question, you can have another go the next day and once again it will be free to play.
Free to play. Only one game may be played at any given time. Answer 12 questions and money left in the pot after all the questions are answered is yours to keep. T&Cs apply.
Betway: 4 To Win
Betway has a really good way of keeping things competitive within the horse racing market with a terrific free-to-play game. All punters have to do is pick the winner of four different races to win £1,000. All you have to do is have a Betway account to play, and if there are multiple winners it will come down to a tie-breaker in which you guess the combined winning distances of all four races. The jackpot is increased to £10,000 on all ITV racing meetings.
Play our free-to-play racing predictor game to win our daily jackpot. £/€1,000 prize Sunday to Friday and £/€10,000 on ITV meetings. UK & Ireland customers only. Selections must be submitted before the start of the first eligible race.
Betting offers for existing customers January 2023: bookie-by-bookie breakdown
bet365 existing customer offers
bet365 has a number of existing customer offers, as you would expect, that cover a range of sports including football, tennis, rugby, American football and, of course, the ever-popular horse racing. Its best offer for existing customers right now is the 2 Goals Ahead Early Payout Offer, where it will pay out single bets if your team go two goals ahead. And bet365 will also mark the selection down as a winner on multiples if your team are two goals to the good.
888sport existing customer offers
The best on the market for existing customer offers, 888sport has the biggest variety of betting offers for existing customers. Offers include an accumulator where you earn a free bet for winning at 4/1, more offers on bets such as Champions League multiples and NFL. There is also the weekly free-to-play game in which you can win cash if you correctly predict the scores of eight games.
Minimum bet £10 • Minimum odds 4/1 (5.0) • Free bet credited upon bet settlement and expires after seven days • Limited to one token per day • Withdrawal restrictions and full T&Cs apply
Unibet existing customer offers
Unibet has an in-play bet club that can give punters a £10 free bet each week. To earn it, you must place five bets of £10 or more on an in-play bet at odds of evens on either football, cricket, darts or tennis. There are also free-to-play games such as its Champions League quiz.
18+ Full T&Cs apply. #BeGambleAware
BetVictor existing customer offers
BetVictor has one of the more interesting existing customer offers, in which the bookmaker will actually issue a refund if certain horses or football teams who were favourites or well backed lose. This is a real positive when it comes to existing customer offers. It also has a real cash refund if your horse looks like it is losing from the start, as well as best odds guaranteed.
Get a surprise real cash refund up to £25 when selected well fancied horses don't win the race. 18+. Click here for full T&Cs
Betfair existing customer offers
There is a £5 free bet when you bet £20 on multiples for sportsbook customers. There is also the each-way edge, which allows you to pick the number of places on your each-way bet, a feature that is not available at any of our other bookmakers. The exchange also has the offer to start a free bet streak with £5 if you bet £20.
No opt-in required. Applies to bets from 00.00 to 23.59 Tuesday. Maximum £5 free bet per day, valid for 72 hours. Each bet must have at least one selection at minimum odds of 1.5 (1/2) or more. Excludes single bets, cashed-out bets and exchange bets. Free bet valid on multiples. T&Cs apply.
Coral existing customer offers
Coral has its Acca+ offer as well as its free-to-play football game where you must guess correctly four games of Coral’s choice. In terms of free bets, it offers any punters who place three £5 in-play singles a £5 free bet. It also has all the usual existing customer offers in terms of extra-places and Best Odds Guaranteed.
18+. UK&IRE online only. Three in-play singles of £5+ qualifies for 1 x £5 in-play free bet, not valid on cash-out. Free bet credited upon placement of final qualifying bet, valid seven days. Offer valid once per day between 00.01 and 23.59. Restrictions may apply. T&Cs apply.
Betway existing customer offers
Betway has a Yankee Special offer for its existing customers that should definitely be used, especially if your main sport to bet on is horse racing. You place a Yankee bet with a total stake of £11+, and it will credit you with a £5 free bet. It also has early payout specials on football and NFL and its free bet club in which you get a £5 free bet each week if you bet £25.
Minimum total qualifying stake of £25. Qualifying bets must settle between Saturday 00.00 BST and the following Friday at 23.59 BST. All markets are eligible (except for enhanced price offers and Betway Boosts). Qualifying bets must be placed at odds of 2/1 (3.00). Cashed-out bets will not be eligible. Bets placed with free bets will not be eligible.
Ladbrokes existing customer offers
Ladbrokes customers can take advantage of its free-to-play score predictor for the chance to win £100 called 1-2-Free. There is an array of price boosts on a number of sports as well as deals on accumulators, extra places and Best Odds Guaranteed. However, there is a lack of free bets on offer for specific events, which there are more of at other bookmakers.
18+. UK&IRE. Available in shop, online and mobile app. Entries available until first scheduled KO. 90 minutes result. Free bets credited within 24 hours of final fixture and valid for seven days, stake not returned. Payment method restrictions and T&Cs apply.
William Hill existing customer offers
William Hill is definitely up there in the industry when it comes to the best of the top bookmakers’ existing customer offers. There is an accumulator offer that enables odds boosts as well as daily enhanced odds on a variety of different sports. Hill’s is one of the best when it comes to horse racing, with Best Odds Guaranteed used as well as extra places on a number of different races every single day.
Maximum benefit £25,000 per customer, per day. Available on selected races/meetings from 10.00 on day of race. If SP is greater than price taken, returns will be paid at SP. Customer/player restrictions and Racing Best Odds Guaranteed Rules apply.
NetBet
NetBet is a fantastic destination for those who have a niche preference for virtual sports, with some terrific free bets available every week when you play them. There are also NetBet free bets on NBA betting, as well as its accumulator offers aimed at those who want to bet on football multiples.
Available Monday-Sunday. One free bet per week. Minimum qualifying odds 1/1 or above.
You can sign up to NetBet here:
QuinnBet
Despite being a new operator, QuinnBet offers existing customers a sufficient number of promotions to make signing up worthwhile.
Horse racing is QuinnBet’s speciality, including money-back specials on UK and Ireland racing, as well as free bets on international races and accumulator bonuses. There are also plenty of football offers, including in-play free bets and accumulator insurance.
Applies to every UK/Ireland race every day. Minimum six runners required. Maximum free bet £10 per race. T&Cs apply (18+).
You can sign up to QuinnBet here:
Types of existing customer betting offers
Knowing the difference between the betting offers for existing customers is important in making sure you select the right bookmakers for you. There are a number of different offers from free bets to free-to-play games and below is a breakdown of each of them.
Best Odds Guaranteed (BOG)
Best Odds Guaranteed is a great promotion that bookmakers offer. They take your bet on a horse or greyhound and if the starting price (SP) is greater than when you placed the bet, it will pay you out at the bigger odds if it wins. Most online bookmakers have this offer, including the majority on our list above.
Free bets for existing customers
Free bets are where a bookmaker will give customers a certain amount of money to bet with. These are usually on new customer offers [link to best UK betting sites], but are also given to existing customers, with Paddy Power the best for this. The free bets are usually £5 or £10 and they’ll have the same rules as the normal free bets you get, in that you need to use them within a certain time frame, they are excluded from cash-out and they do not form part of the winnings.
Enhanced odds
Enhanced odds are the most popular form of betting offer for existing customers with all of the bookmakers on our list providing some form of this. When odds are short for a favourite, bookmakers will enhance them by boosting them to a longer price to get more punters to bet on it with the potential of bigger winnings. There are many top bookies who enhance odds regularly but one of the best is William Hill, who offer enhanced odds on football, horse racing and accumulators.
Free-to-play games
Some bookmakers have some great options for customers such as free-to-play games. These are really good for punters as there’s no reason to deposit or place any money on a bet to play them and they can have some really big prizes. An example is 888sport’s Up For 8, a great game that is easy to understand as you just pick eight results.