Best new betting sites UK: latest online bookmakers 2023
Trying to find a new betting site? Make use of this list of new online bookies and find the best one to open an account with in 2023
Best new betting sites 2023
The number of different betting operators in the current market can make it very difficult to establish which are the best new ones and how much they can be trusted.
We have reviewed each bookmaker to give you the ultimate list of the UK’s best new betting sites.
All the bookmakers on our new betting sites list are fully licensed by the UK Gambling Commission so you know they are 100 per cent transparent. Whether you are looking for a new bookie sign-up offer or a vast sportsbook, we have it all for you below.
T&Cs apply. 18+ New UK Customers. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as Free Bets. Free Bets expire after 7 days, stake not returned. T&Cs apply. BeGambleAware.org
T&Cs apply. New customers only. Min £10 deposit and bet on odds 1/2 or greater required. Free bet and free spins issued within 24 hours of qualifying bet being settled. Free bet valid for 6 months, stake not returned. Free spins valid for 7 days, selected games only. UK only excl Northern Ireland. 18+ T&Cs apply.
T&Cs apply. 18+. Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Get 5 x £5 free fixed odds bets + 2 x £5 free Total Goals spread bets + 50 free spins on Starburst. Each free spin is worth 10p and there are no wagering requirements. Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. T&Cs Apply. begambleaware.org.
T&Cs apply. 18+ New customers only. Opt in, place a bet on any football market at odds 2.00+. Get a refund of your losing stakes up to £10 in Free Bets for set markets if any of your first 3 bets lose & a £10 slots bonus on Age of the Gods: God Of Storms slot game, 35x wagering. Bonuses expire in 7 days. Card payments only. T&Cs Apply. begambleaware.org.
T&Cs apply. New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly.
T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible. _
T&Cs apply. New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded
T&Cs apply. New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply. 18+. BeGambleAware.org.
T&Cs apply. Deposit and bet £10 minimum odds 1/2 (1.50) / £10 free bet / valid 7 days / T&Cs apply / 18+ / begambleaware.org.
T&Cs apply. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
T&Cs apply. New customers. Max £10. 100% Odds Boost token. Keep it fun - set your deposit limit.T&Cs apply.
T&Cs apply. 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.
T&Cs apply. New customers, online only. Place your first bet on racing pools for a minimum of £/€10 and win or lose you will receive £/€30 Tote Credit redeemable on ‘Tote exotics*’ only. Tote Credit cannot be withdrawn, exchanged, or substituted and expires after 7 days. Qualifying bet is the first racing pool bet added to the bet slip. Ten to Follow, virtual (including Fantasy) and football bets do not qualify. *Exotics exclude Tote Win/Place/Ten to Follow/virtual (including Fantasy). UK & ROI customers only. 18+. Full T&Cs apply. BeGambleaware.org
T&Cs apply. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
T&Cs apply. The user must enter Bonus Code ‘MATCHBOOK30’ during registration. Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet - up to £30. Users cannot back and lay the same selection on the first bet.. Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.
T&Cs apply. If your account has Sportsbook losses at the end of your first day's betting (23:59), we'll refund 50% of your first day's losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Reel Diamonds (minimum 3 bets required). Even if your account is up, you're guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
T&Cs apply. Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Qualifying bet must be a Win Single (min odds 1.5 or bigger. Profit Boosts, Each Way and Multiple bets for the qualifying bet are not accepted) Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.
T&Cs apply. 18+. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. Please play responsibly. www.begambleaware.org.
T&Cs apply. New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited
T&Cs apply. 18+, New customers only. Min wagering on sport £10. Max one £20 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Bonus Policy and Terms of Service apply.
T&Cs apply. 18+, UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.
T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
T&Cs apply. 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
T&Cs apply. Cashback is cash without restrictions. Full T&C's apply. No Max cashout. Gambling can be addictive. Play responsibly. T&C's apply. BeGambleAware.org. 18+.
New betting sites UK: best offers this week
Tote free bet offer
Tote’s welcome offer is one of the easiest to claim.
The offer gives you £20 of free bets to use if you open an account and bet just £5, meaning you can scoop a decent amount of bonuses, with only a small deposit, to use on the rest of this week’s racing.
New customers online only. Place your first bet on racing pools for a minimum of £/€5 and, win or lose, you will receive £/€20 Tote Credit. £/€20 Tote Credit rewarded as £/€10 redeemable against racing bets only and £/€10 redeemable against UK and Irish placepot bets only. Tote Credit cannot be withdrawn, exchanged or substituted and expires after seven days. Qualifying bet is the first racing pool bet added to the bet-slip. Ten to Follow, virtual and football bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. UK and RoI customers only. 18+. Full T&Cs apply. begambleaware.org.
Fitzdares offer – bet £30 get £30 in free bets
With this offer from Fitzdares, new customers can get £30 in free bets to use as well as 20 free spins to use when they place a £30 bet, making it one of the best new betting sites’ sign-up offers.
New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched free bet up to £30 plus 20 free spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free bets and spins expire in seven days. T&Cs apply. Please bet responsibly.
New bookmaker reviews
Tote
The Tote is one of the best destinations for punters who have a real love for gambling on horse racing and it’s hard not to look to Tote when trying to find a new betting site to use. There has been a recent rebrand from the well-known Totesport, and the new website has a fresh look and is easy to navigate for those unfamiliar with this type of betting. However, it must be noted that you are restricted to Tote betting, so players wanting sportsbooks should look elsewhere.
BetUK
BetUK is a sportsbook that is part of LeoVegas Gaming. Available since 2018, it has become a very successful sportsbook in a short time and for those looking for an alternative to the established brands it is certainly one to consider. The welcome offer is excellent and gives you a large number of free bets. It also has great promotions such as extra winnings for your accumulators, making it attractive for both new and experienced bettors.
Casumo
Many bettors will know Casumo for its online casino, which is very popular in the UK, but it also has a sportsbook that is continuing to improve and become one of the best new betting sites. Launched in 2019, the Casumo sportsbook has been steadily improving to give its customers the best experience for sports betting. There are plenty of sports and markets to choose from, and a welcome offer that is simple to understand and claim.
Britain Bet
Britain Bet is part of the Excel Group, which normally specialises in casino brands such as Great Britain Casino, but has also looked to break into the busy sports betting space. The website has a simple layout which makes it easy for those new to betting to use, while also allowing experienced bettors to navigate their way to the great range of sports and markets with ease. There is no mobile app yet, which is not ideal, and the welcome offer is not the most generous on the market. But Britain Bet is certainly one to sign up to for those looking for a new betting experience on desktop and is already becoming one of the best new sites.
Betiton
Betiton, launched in 2020, is gradually starting to add features to compete with the more established bookmakers, making it one of the best new sites. It has terrific sport-related offers once you look to sign up, as well as a wide selection of sports to choose from. Betiton has a welcome offer that concentrates on in-play betting, and its live betting section is a stand-out feature.
NetBet
NetBet is a fantastic bookmaker for those punters that are looking for a new betting site that has a good welcome offer and a large amount of free bets that can rival the more established brands in the market.
There are also a number of other promotions for free bets each week and boosts to accumulators, which are further good reasons to sign up to NetBet.
QuinnBet
Family-run Irish bookmaker QuinnBet is a new bookie that is becoming one of the best new sites for those looking for a variety of sports markets to bet on.
UK and Irish horse racing and football are the main sports but there are plenty of more niche markets to try out with your welcome bonus, as well as the existing customer promotions.
Matchbook
Matchbook is a betting exchange, which means that there’s the possibility of finding better odds than if you were to use a sportsbook because you are betting against other punters.
The layout makes the exchange easy to use, so backing and laying on its great selection of sports and markets can be done with ease.
Mr.Play
Mr.Play is a strong online bookie for punters looking for a wide variety of player prop markets, which can include shots on target, passes and tackles.
There are also play boosts and other great promotions once you’ve claimed the sign-up offer.
Spreadex
Spreadex is a great bookmaker for those looking for a combination of sportsbook and exchange betting, which makes it a unique choice on our best new betting sites page.
The website is great to use and has a very clean layout that is easy to navigate for those who are new to betting as well as seasoned gamblers.
Spreadex can lag behind in terms of giving out the best odds, but that is a small price to pay for a well-run bookmaker with a decent sign-up offer.
Grosvenor
Grosvenor is a relative newcomer and its sportsbook offering has gone under the radar because of the popularity of its casinos. However, the sportsbook comes with an impressive and varied range of sports and markets for customers and a unique welcome offer to help get you started on its online betting site.
Unibet
Unibet may be a well-known brand but its sportsbook offering has often been overlooked despite having one of the best sign-up offers on the market. It is a market leader when it comes to its sportsbook, which offers a huge selection of sports from horse racing to handball. As well as its excellent sign-up offer, it also has very good promotions for existing customers.
The Pools
The Pools is an online bookmaker with a growing pedigree within the industry. Its site is clear and concise, especially when you first enter and are greeted with several offers to choose from. The layout at times could be described as bland, but for the average punter this makes it far easier to find the markets you are looking for as well as the innovative ‘Free Bet Grabber’ that offers customers the chance of winning free bets.
Kwiff
Kwiff is one of the most inventive new betting sites and has some interesting features, and the ‘Kwiffed odds’ that are on offer from the bookmaker are not something any site does to a similar extent. Whatever bet you place on the site, there’s an opportunity it can be ‘Kwiffed’ by any margin, from 2/1 to 3/1 or from 2/1 to 100/1, that’s what makes it so inventive. The markets offered aren’t as broad as some other sites and perhaps that’s a potential area of improvement for the future.
LiveScore Bet
LiveScore Bet is an ever-growing new betting site that has started gaining more traction through its simple-to-use sign-up offer, which enables new customers to claim £20 in free bets from just one £10 qualifying bet. The site’s layout has a colour scheme that makes it easy to see all the markets and the Squads’ game is free to play and certainly an intuitive part of the site. It enables you to earn weekly free bets based on players’ real-life goalscoring form in the Premier League and is a feature that bolsters the firm's sportsbook.
How do we rank the best new bettings sites of 2023?
We have key criteria that we look for when assessing the best new bookmakers and we want to ensure they compare favourably with what is already available. We look at everything, from sign-up offers to how easy it is to withdraw funds – and everything in between.
We already have our list of the best around of the established brands, so check out our comprehensive list of the best betting sites in the UK here.
What to look for in a new betting site
We use five different categories when selecting our best new betting sites list, and you should take a look so you understand what you should be looking for.
New betting sites UK: key features
We use a lot of specific criteria when selecting our list of best new betting sites, and you should spend some time finding out what we judge them on so you can thoroughly understand what you ought to be looking for.
Bookies’ sign-up offer
Every good bookmaker will have a sign-up offer to try to entice new customers to its platform by giving them a reward, which is usually in the form of a free bet.
Sign-up offers are important when looking at new bookmakers because when you register with a new betting site you want the best deal you can get. These offers can differ greatly from operator to operator and can take many forms.
Free bets are the most popular sign-up offer. The majority of the bookies on our list offer this, with bet365’s the best. The amounts can vary, which is why we have looked to see which ones give the customer the best value when signing up.
There can be wagering requirements for the free bets, but the vast majority of bookies on our sites do not have any or have very little which is good for players. How long the free bets are valid for can vary. It is usually seven days but can be longer.
The format of the free bets can also differ, with some needing to be used in set amounts, such as four £5 bets with William Hill, while others are freely available for you to use how you like. There are also matched bet offers, where the bookie will match a percentage of your original deposit.
We also look to see if the new betting site has offered existing customer offers for major events such as Cheltenham. These offers can often be free bets, enhanced odds, extra places or money-back specials.
Regulation
There is a plethora of options available when selecting a new online betting site.
We only have operators on our list that comply with the regulations of the UK Gambling Commission and we advise you not to bet with any company that is not. This is a great sign that the bookmaker will be fair and honest in its dealings with you as a customer, and will face repercussions from the commission if it fails to be.
This also means you can open a new betting account safe in the knowledge you can use a platform without any worry, which is a big factor when choosing a bookmaker whether it is new or not.
Deposit and withdrawal
Something to look out for on new betting sites is how easy it is to deposit and withdraw cash from the bookmaker.
Most bookmakers have similar depositing options such as debit card and bank transfer but there are a lot more options to look for. Some operators are now offering cryptocurrency as a way of both depositing and withdrawing through the ever-popular bitcoin while a large number, among them STS, accept eWallets such as Neteller and Skrill.
We look at how long the depositing takes, as well as how many options there are for deposit as well as the all-important withdrawal systems.
Once you’ve got a winner from your bet, you will then want to be able to take out your winnings from the site as quickly as possible, and we rank our sites with the quick speed of withdrawal in mind, which is on average (but sometimes much quicker) five working days. However, some bookmakers will offer quicker withdrawal on different options such as eWallets.
Sports markets available
It may seem obvious that we would look at the sportsbook offerings of the new betting sites, but they can be surprisingly different from operator to operator.
Some operators will pride themselves on having the biggest and most in-depth sportsbook on the market, such as 888sport, but some new bookmakers may not have the same amount to offer.
We look at bookmakers’ entire sportsbooks, with every little detail taken into account to see if they are giving customers sufficient choice before they choose to sign up.
New betting sites that have a vast number of sports on offer, as well as the important major sports such as football and horse racing, will rank higher than others.
New betting sites UK: how can you tell if they are trustworthy?
There are many ways of knowing whether a betting site is trustworthy and so one that you can sign up for with confidence.
First, you can find out from this page whether the bookmaker is reliable and accessible for all.
Another way of knowing whether a new betting site is trustworthy is through the payment methods used for both deposits and withdrawals and whether they are mainstream routes such as PayPal, debit cards and the various e-wallets.
Mobile and desktop interface
We take into account everything from how the new betting site performs when used on desktop and mobile devices to how quick and easy it is to access. Most punters will use the mobile version or the app with new online betting sites so it’s important to make sure that the interface is solid.
It’s also very important that we make sure that the user’s journey is as easy as it can be with the navigation and accessibility on any individual site particularly important.
New betting sites UK: why should I sign up to a new bookmaker?
There are plenty of reasons to sign up to a new bookmaker – but primarily to claim new welcome offers that have not yet been used. This can get customers a variety of free bets to use on the new betting site, as well as any bonuses for the casino area.
Customers can also sign up to find better odds on a new site for the markets they look to back, as well as loyalty rewards that can be earned and claimed each and every day with some bookmakers.
New betting sites UK: how to join a new bookmaker
The user experience for every one of the best betting sites will begin with the sign-up process and how straightforward it is to complete. An easy way to enter your details and get set up with an account is vital as it will give you a pointer to how the rest of the website will function.
- Signing up with adequate details, and creating a username and password.
- Making sure details are correct with address/name so verification can be completed with ease.
- Entering a payment method appropriate for you to deposit and withdraw.
- Entering a promo code if applicable.
- Selecting a welcome offer applicable to the account.
- Using the welcome offer free bets/bonuses.
New betting sites UK: what sports can I bet on?
At all bookmakers, you can bet on the mainstream sports such as horse racing and football and the majority of sites follow this pattern.
However, some of the best new betting sites are looking to offer a wider variety of sports to involve new customers who may be involved in other markets.
Among these are table tennis and volleyball, as well as the ever-growing e-sports, which are more prominent on some of the best new betting sites.
New betting sites UK: casino and slots games on new betting sites
There is a whole host of casino and slots games on the best new betting sites, including live action such as roulette, blackjack and poker.
NetBet is a great example of one of the best new betting sites, producing some terrific casino and slots games with all the popular ones readily available, as well as a very accessible live casino lobby that allows you to chat with other players while in a game.
New betting sites UK: football bet builders
Football bet builders have become one of the largest parts of the business for many bookmakers, and are an important part of the offering for the best new sites.
Unibet is leading the way in this regard as it looks to compete with industry giants Sky Bet and bet365.
New betting sites UK: cashout features
Cash-out is now a pivotal part of betting and all the best new betting sites listed above offer this feature in a number of popular markets.
Football and tennis, two of the most popular sports to bet on, and the best bookmakers offer cash-out on accumulators.
This allows punters to cash out if they are being offered a higher payout than what they put on and they do not want to risk losing out on their bet.
Why look for a new betting site?
Looking for a new betting site can have lots of advantages for experienced online gamblers as well as new users.
There can be plenty of new free bets on offer to take up that many with multiple accounts have not yet claimed, meaning you can try out a new betting site without spending your own money. It can also help to find the best betting site for your sportsbook needs, with some being better than others for certain types of sports, such as STS and eSports.
We have also added some operators to our new betting sites list that may not be as new but should be considered when creating a new account because of their positive reviews.
Frequently asked questions about new betting sites
How many new betting sites can I sign up to?
There are a whole host of new betting sites to sign up to, and while you can only open one account with each bookmaker there is no limit on the number of accounts you can open with different ones.
Which are the most trusted new betting sites in the UK?
All the new betting sites listed on this page are trusted across the UK, and are slowly building their reputation to become more trustworthy.
Obviously, the more popular a bookmaker is the more the customer will see it as trustworthy – and that is what the new betting sites on this page are aiming to become.
Which new betting site has the best welcome offer?
All these new betting sites have appealing and sometimes unique welcome offers, but there are some that stand out from the crowd when it comes to a new customer offer.
The “bet £10, get £30 in free bets” offer is strong from SBK, while the “bet £30, get £30 in free bets” from Fitzdares is a growing offer that many punters seem keen to take advantage of.
Are there new betting sites every year?
There are new betting sites becoming available month by month. We will always endeavour to bring you their offers as soon as they come to market.
Do new betting sites have the same markets?
Many of the new sites have similar markets as some of the industry leaders. But the newcomers may also offer fresh openings in order to try to differentiate themselves fromm the established bookmakers.