Best football betting sites in the UK for 2023
Make use of all of the best football betting sites in the UK, with in-depth reviews of the most popular bookmakers and sign-up offers
Football is one of the most popular options for sports bettors and this is reflected by the wealth of markets and offers available with the industry-leading bookmakers across the UK.
Many UK bookmakers believe that they have the best football betting site. In our list below we look at the different football markets offered, alongside the navigation and accessibility of each site, to come up with the very best football betting sites for you.
T&Cs apply. New 18+ UK customers only. Register using the promo code TELE40, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £30 in Free Bets and £10 in Free Spins (50x20p) credited within 10 hours of bet settlement. Free Bet stakes are not included in any returns. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply.
T&Cs apply. Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
T&Cs apply. New customers only. First single & E/W bet only. Odds of 1/1 or greater. 4 x £5 bet tokens. Free bet stakes not included in returns. Free bets exclude virtuals. Free bets are non withdrawable. No free bet expiry. Eligibility restrictions. Further t&cs apply. 18+. Begambleaware.org.
T&Cs apply. New UK customers (Excluding NI) mobile only. £30 in FREE Bets (FB) as £20 in sports bets & a £10 casino bonus (CB). Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7 day expiry. 1 FB offer per customer, household & IP address only. Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.
T&Cs apply. 18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.
T&Cs apply. *New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. 18+ Begambleaware.org.
T&Cs apply. 18+ • New customer offer • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods, country & Full T&Cs apply. • BeGambleAware
T&Cs apply. New bettors get 50% of deposit up to £50; Once per household; Min deposit £15 (no Skrill/Neteller); Wager a total of 8 times deposit + bonus, with max qualifying bet stake equal to your initial bonus amount; Bonus expires after 60 days; Min odds of 4/5 on singles, or 2/5 per leg for acca; Some bet types excluded.
T&Cs apply. 18+ New customers only. Opt in, bet £20 at odds of 2.00+ within 7 days of registering, no cashout. Get 4x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. Plus 50 Free Spins. Bonuses & Free Spins expire in 7 days. Card payments only. T&Cs apply, see below | begambleaware.org | Please gamble responsibly.
T&Cs apply. 18+ New customers only. Opt in, place a bet on any football market at odds 2.00+. Get a refund of your losing stakes up to £10 in Free Bets for set markets if any of your first 3 bets lose & a £10 slots bonus on Age of the Gods: God Of Storms slot game, 35x wagering. Bonuses expire in 7 days. Card payments only. T&Cs Apply. begambleaware.org.
T&Cs apply. New UK, IE & Malta customers only. Min £10/€10 first deposit using Debit Card. Place a bet of £10 at min odds of 1.5. Free bets expire in 90 days. Full T&Cs apply. 18+. BeGambleAware.org.
T&Cs apply. 18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 4x £/€5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
T&Cs apply. New UK customers only. Min Deposit: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. This is offer is valid for 7 days from your new account being registered. 50 Bonus Spins credited on placement of qualifying Acca bet.50x bonus wagering applies as do weighting requirements, bonus Spins only available on selected games and expires 7 days after being awarded. Debit card deposits only (exclusions apply). 18+. BeGambleAware.org. Bet The Responsible Way. Full terms apply.
T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 bonus, valid for 14 days, bets must be placed at a min. odds of 1/1 (2.00) or greater and be settled within 14 days of placement. System bets no eligible.
T&Cs apply. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
T&Cs apply. New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from crediting (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org
T&Cs apply. New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Additional T&Cs apply. Please gamble responsibly.
T&Cs apply. 18+. Place a qualifying £25 fixed odds bet at odds of 1/2 or greater. Get 5 x £5 free fixed odds bets + 2 x £5 free Total Goals spread bets + 50 free spins on Starburst. Each free spin is worth 10p and there are no wagering requirements. Free bets and spins must be claimed within 28 days of opening. Free bet/spin stake not included in any winnings. T&Cs Apply. begambleaware.org.
T&Cs apply. New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £40 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly
T&Cs apply. 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad
T&Cs apply. New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly.
T&Cs apply. 18+ New UK & ROI Customers only. Min deposit £5. Min first £5 bet at minimum odds 1/2 to qualify for 1x 20 free bet. Certain deposit methods and bet types excl. Free bet valid for 7 days, stake not returned. Restrictions + T&Cs apply.
T&Cs apply. New customers. Max £10. 100% Odds Boost token. Keep it fun - set your deposit limit.T&Cs apply.
T&Cs apply. Full T&C’s Apply. New customers on mobile only. 7 days to claim and stake £10 minimum bet at odds of 1.5 or greater to qualify. Free, void, cashed out or partially cashed out bets do not qualify. Qualifying bet must be a Win Single (min odds 1.5 or bigger. Profit Boosts, Each Way and Multiple bets for the qualifying bet are not accepted) Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.
T&Cs apply. 18+ New UK Customers. Must bet £10 in total on 4+ legs, min odds 3/1 (4.0). £20 credited as Free Bets. Free Bets expire after 7 days, stake not returned. T&Cs apply. BeGambleAware.org
T&Cs apply. If your account has Sportsbook losses at the end of your first day's betting (23:59), we'll refund 50% of your first day's losses as a Free Bet up to £35 (normally £25) plus, you get 10 Free Spins on Reel Diamonds (minimum 3 bets required). Even if your account is up, you're guaranteed a £5 Free Bet plus 10 Free Spins provided you place at least 1 bet of £10 or greater at minimum odds evens (2.00) or greater. T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org
T&Cs apply. 18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Place 1 sport bet (3+ selections) | Excl Horse Racing | Min stake £10 | Max stake £20 | Min Odds 2/1 (3.0) | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply.
T&Cs apply. 18+. New customers only. Min wagering on sport £10. Max one £20 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Selected payment methods only. Bet expires after 14 days of being credited. Full T&Cs apply.
T&Cs apply. Deposit and bet £10 minimum odds 1/2 (1.50) / £10 free bet / valid 7 days / T&Cs apply / 18+ / begambleaware.org.
T&Cs apply. 18+. New depositing customers within 30 days from registration. Valid from 01/08/2022 until further notice. Bonus code SBWB10 req during the 1st deposit. 1st deposit min. £10. Bet min. £10 on any sports, single or accumulator, pre-match or in-play, min. odds of 1/2. Free bet of £10, credited within 48 hours, valid for 30 days, for any sport. 8x wag req on the free bet winnings, min odds 1/2 per selection. Deposit method restrictions. Full T&Cs apply. BeGambleAware.org
T&Cs apply. 18+. UK only. Deposit and place a minimum £10 cash bet at single or accumulated odds of 1/1 or greater and we will give you 1 x £5 in free bets plus an extra 3 x £5 Free Bets the following day. Applies to first cash bet only. Free bets credited as 4 x £5 bets to use on 3x Any sport & 1x Virtuals. Cashed Out, Void or Draw No Bet wagers do not qualify for this promotion. 1 x £5 Free Bets are credited upon qualifying first bet settlement, other free bets credited by midday the day after your first bet settles. 7-day free bet expiry. Available once per customer. This offer cannot be combined with any other promotion. Full T&C's apply.
T&Cs apply. The user must enter Bonus Code ‘MATCHBOOK30’ during registration. Minimum Odds of 1.8 for first bet to qualify. Losses will be refunded on first bet only, as a free bet - up to £30. Users cannot back and lay the same selection on the first bet.. Only open to users who deposit via debit card. New Customers Only. 18+. Be Gamble Aware.
T&Cs apply. 18+. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms Apply. www.begambleaware.org I Please play responsibly
T&Cs apply. 18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit,: £10, max £10 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller,Skrill and Paypal not eligible. T&Cs apply
T&Cs apply. New Players Only. Free bet - one-time stake of $/€/£10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.
T&Cs apply. New players only.Min £ 10 qualifying bets, stake not returned. Free bet - one-time stake of £ 20, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £ 200. Valid for 7 Days from issue. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply.
T&Cs apply. 18+. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. Please play responsibly. www.begambleaware.org.
Top 13 football betting sites – January 2023
Here are the top 13 best football betting sites in the UK for 2023.
- Sky Bet
- Betfred
- bet365
- Betfair
- Ladbrokes
- Coral
- BoyleSports
- Virgin Bet
- Paddy Power
- Unibet
- BetVictor
- 888sport
- 10Bet
Best football betting sites: bookie-by-bookie breakdown
Sky Bet football
Sky Bet is one of the most-used bookmakers among football fans and it’s not difficult to see why. The choice and variety of a host of different sports are terrific and there are also thousands of markets from all around the world, from the most popular to more obscure leagues. Sky Bet has a fantastic, diverse range of enhanced odds on offer for a lot of the biggest fixtures and best events taking place all around the world, as well as specials for the majority of matches. The extremely popular request-a-bet selections are another great feature and offers a variety of bets to the punter.
Betfred football
Betfred is one of the most popular bookmakers for football betting and offers punters numerous options. There are markets on all the top leagues and competitions, including the Premier League, and there are also more niche tournaments and leagues from across the globe. One of Betfred’s strongest features is the In-play betting option that is easy to use and every punter should consider the site when betting on football. Betfred also offers an enticing £40 in bonuses to new customers – one of the best sign-up offers of any bookmaker.
bet365 football
bet365 is among the world’s leading bookmakers, and so not surprisingly ranks as one of the top UK sites for football, if not the best. The variety of markets it offers is one reason it has an edge over many rivals.
If you’re looking for value then bet365 offers you the opportunity to bet on how many throw-ins, free-kicks or even goal-kicks a team will have during a game. bet365 also offers the option to bet on player props for some of the biggest Premier League games – a big benefit given the majority of these games are also on TV, so punters can select specific players’ pass lines or shot lines and then combine them.
bet365 also offers partial cash-out, one of only a select few bookmakers to do so, and it allows punters to take a percentage of their stake while betting.
Betfair football
Betfair, like bet365, is popular globally for all sports but especially when it comes to placing bets on football. Their diverse markets allow customers to place bets on leagues from all over the world.
Some markets such as player cards and team/player shots are constantly growing in popularity but are not offered by all bookmakers, however if this is what you are looking for, Betfair’s selections are brilliant. Betfair is also one of the bookmakers that allows punters to stream some of the top football leagues on its online betting site.
Ladbrokes football
Ladbrokes is a very popular bookmaker in the UK, with lots of football betting options on its website. As well as Coral (they are both part of the Ladbrokes Coral Group), Ladbrokes offers a number of prop markets that can be combined within a game.
For example, you could bet on a player from either team in the same match to make a certain number of passes during the fixture and combine the two bets, something you cannot do with other bookies. This makes Ladbrokes an industry leader in these markets. The site offers promotions on football, and is easily accessible when looking to place accumulators.
Coral football
Coral is one of the very best bookmakers in the UK and has shown some fantastic growth in recent years through its ever-improving website. It offers customers some brilliant bonuses, very low deposits and a good sign-up offer that is easy to enjoy.
Coral and Ladbrokes offer combined football prop markets, which are becoming widely popular, especially among punters who use statistics. Along with that, Coral offers all the most popular football betting markets so you will not be missing out.
BoyleSports football
Irish bookmaker BoyleSports is a relatively new site on the scene when you compare it to some of the others, but it has quickly established themselves as one of the best in the business. Throughout its online betting site, BoyleSports offers statistics and prop market bets on a wide variety of football matches.
The site is consistently competing with the best in the industry, especially in terms of navigation, and it also has some great markets to explore. The only negative is the relatively small number of games to bet on in the in-play section, which can mean it’s difficult to find the games you want.
Virgin Bet football
Virgin Bet is another new site that is growing online and has established itself as one of the best in the UK in recent years. The markets offered are some of the best around and allow statistical betting on football as well as all the other popular markets.
It also has a wide range of games to bet on in the in-play section as well as a big variety to choose from across the world of football.
Paddy Power football
Paddy Power is a very well-known bookmaker in the UK and Ireland thanks to its eye-catching creative marketing and promotional offers that are second to none.
Its unique “What odds Paddy?” section allows punters to ask the bookmaker to price up different bets they can make. In terms of value, Paddy Power has some brilliant odds on the majority of the popular footballing tournaments and is one of the best bookmakers for the sport in the UK and Ireland. Paddy Power also now has a fantastic selection of different prop markets, so the bookmaker is able to excel regularly on large match days for many different fixtures with their shot prices and markets some of the best around.
Unibet football
Unibet has one of the best betting sites for navigation and for allowing different payment methods to deposit and withdraw funds.
It has a wide choice of football markets available, including a number from South America. These include player markets in some of the biggest games in that continent. This gives the site a variety and identity that is distinct from rivals.
BetVictor football
BetVictor’s navigation style means it is one of the most easily accessible bookmakers and with the build-your-odds markets there’s a fantastic bet-builder method for punters to use on the site. It also offers a great range of leagues to bet on, including some of the less well-known leagues from across the globe.
Another plus about BetVictor’s site is the number of markets to scroll through under its specials menu, such as managerial positions to bet on, not to mention the accessibility when depositing and withdrawing funds makes it one of the best betting sites to use for betting on football.
888sport football
888sport’s site continues to be one of the most underrated of all the bookmakers and is still constantly improving, with various football markets being added daily as the site continues to grow. It has some great markets available when it comes to the ‘new manager odds’ of certain teams, which has proved popular with punters.
One minor drawback is the accessibility with the colouring of the page at times making it hard to read when looking for these football markets. However, the overall number of football pages, specials and offers that are there for existing customers to take advantage of make it a good football betting site for new and existing customers.
10Bet football
10Bet’s website is one of the most easily accessible for punters and offers markets from almost every country in the world from the Premier League to lesser-known competitions such as the Zambia Super League. It offers punters a number of enticing special offers ahead of the big games as well as a vast number of in-play markets.
Customers can also gain the edge through their dedicated stats page that offers the most up-to-date data to help your next selection. 10Bet offers markets on Premier League matches well in advance as well as meaning the site is a great option for football bettors looking to open a new account.
Why do people bet on football?
Football is the world’s most popular sport and one of the most exciting, so whether it is through your interest in the game or because you have a knowledge of football and betting, it is an easy sport for customers to bet on and is very popular for many punters who hold an account at a bookmaker.
The availability of live streaming for some leagues on betting apps has fuelled the interest in watching and betting at the same time for punters, and competition among bookmakers has driven innovation and the number of markets available.
What sort of markets do punters want when betting on football?
This can be a key factor for football punters. It is a very important part of betting with bookmakers wanting to make sure they have depth within a number of markets, and nearly all bookies offer the traditional ones such as final result, over/under goals, goalscorers, correct score, double chance etc.
However, there are many bookmakers that now look to branch out and find new ways of pulling in their punters to websites with the use of a variety of different markets, which requires creativity on their behalf. Prop markets are becoming more common and they allow customers to bet on the number of passes, tackles and shots by individual players as well as the amount of free kicks, goal kicks or throw-ins in a fixture.
In the Premier League and other divisions, there are outright markets to bet on, including teams to win titles, finish in Champions League or promotion spots, and get relegated.
There are also many “specials” markets, including those for managers and transfers in which you can place bets on bosses to leave their jobs or be sacked and players to join other clubs.
Why is the individual site important for football betting?
A lot of customers choose a bookmaker according to their personal preferences, such as the range of payment methods or different markets that are on offer. It is important for bookmakers to take these into account and make their sites user-friendly for accessibility, markets and payment methods.
Can you watch football on betting sites?
This isn’t always something that punters will look for straight away when joining a site, however it is a way for operators to attract new customers and tempt them to stay on the site for longer.
For football, there is a great variety of bookmakers in the UK with whom punters can bet on and watch matches from popular leagues such as La Liga and Serie A, which are regularly streamed by sites, such as bet365 and Betfair.
What are the popular football competitions to bet on?
Premier League
Founded in 1992-93, the English top flight has become the world’s most popular domestic league, which is reflected by the significant number of punters who bet on it weekly.
La Liga
Traditionally dominated by Real Madrid and Barcelona, Spain’s top division is the pinnacle for skill and provides a test of punting prowess for UK bettors.
Serie A
The world’s best league until the 1980s, Italy’s top competition is still a favourite among purists and gamblers alike.
Bundesliga
The fast-paced football in Germany’s top flight draws the highest average crowds of any league and attracts plenty of UK-based bettors.
Champions League and Europa League
The two major European club competitions have provided plenty of success for English clubs and UK punters.
International tournaments
The World Cup, European Championship, Africa Cup of Nations, Copa America and more provide global interest and plenty of options for football bettors.